While cats up North are still freezing their tail off, Florida is settling in with temperatures in the low 70's. The moderate temps give us a minute to break out looks for Spring and Summer.
This season, we're looking to distinctive colors and fabric. When it comes to vintage wear, there's no doubt that looks from the Northern hemisphere dominate. There's nothing particularly wrong with them, but some of their region's styles aren't conducive to the Florida sun. In order to take back the essence of that "Sunny" Florida reputation, we felt the need to bring back various vibrant and loose Hawaiian Aloha shirts and beach pieces. Take away the righteous colors involved, and there's sill the comfort factor. Trust me, the cooling fabric can do wonders while walking around in the Florida heat.
The majority of these shirts come from the 60's and 70's, when Hawaiian shirts were really popping. G.I.s returning home post WWII were probably the biggest factor in the Aloha shirt's initial push to fashion's forefront. Soldiers stationed in Hawaii brought them back home, then the era's celebs helped the look pick up more steam. The style gradually lost it's luster in the 80's. It seemed as if every tourist visiting any beach town, had to have an "I'm on vacation" shirt.
Pair these colorful pieces with modern staples and you got somethin. Look for these to hit our shop in the next few days.